![]() ![]() His previous engagement and work for IKEA includes being a guest speaker, creative leader, and content partner. Linus Karlsson has worked with IKEA as a consultant in several creative projects on and off since early 2012. And we´re really happy to have him in this role,” says Fredrika Inger, Range & Product Development Manager at IKEA of Sweden AB. As Chief Creative Officer, Linus Karlsson will be an accelerator, bouncing board and source of inspiration and experience. How we take care of creative ideas and turn them into a reality of IKEA products and solutions that can meet the many people. ![]() “We want to strengthen how we cater for creativity in our daily work with design, product development, marketing and communication. The Chief Creative Officer will play a key role in this,” says Erika Intiso, Marketing and Communication Manager at IKEA of Sweden AB. “Creativity sits in the DNA of IKEA, but we constantly need to boost it and feed our imagination to assure that we capture people´s needs and dreams in our future range, in new and diverse ways of communicating and in how we share our offer with the many people. ![]() His main assignment will be to set the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers and collaboration partners throughout the IKEA network. IKEA of Sweden AB welcomes Linus Karlsson, one of the advertising industry’s most respected and honored creative executives as Chief Creative Officer from 1 April 2021. ![]()
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